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Harley-Davidson of Hong Kong Grand Opening

26 February 2016

Harley-Davidson of Hong Kong Grand Opening

Hong Kong (January 28, 2015) – Iconic American motorcycle manufacturer, Harley-Davidson® hosted the opening of its new dealership in Hong Kong to reinforce the brand’s continuing commitment to the Asia Pacific Region.
A press day was held on January 28, 2016, inviting lifestyle and auto media in the town to witness the big moment for Harley-Davidson, in the presences of renowned music producer and designer, Mark Lui. During the event, Peter Mackenzie, Managing Director of Harley-Davidson® Asia Emerging Markets, expressed his confidence over the new dealership, “We are looking to grow a trusted network of independently owned dealerships in South East Asia to make our products more
accessible to motorcycling enthusiasts in the region as well as helping them to fulfill their dreams of personal freedom.
We are pleased to have our dealership in Hong Kong to serve them in this city, which has a landscape suitable for motorcycling. As a company for passionate riders, we are committed to creating unrivalled products, and together with our new dealership in Hong Kong, we also want to create exceptional customer experiences to
promote the sport of motorcycling.”


David Neilsen, Dealer Principal of Harley-Davidson® of Hong Kong also shared his view on the dynamic between the brand and the city, “I am delighted to bring the Harley-Davidson®brand and culture to Hong Kong. Hong Kong is a big city with fast living pace and vibrant culture. People work hard and play hard here. Harley-Davidson® is famous for delivering a premium lifestyle experience to its customers, allowing them to explore their spirit for freedom and adventure. My team and I are committed to delivering that experience to Hong Kong and welcome everyone to enjoy the world of Harley-Davidson®”.


Special collaboration project with the renowned music producer and designer - Mark Lui
It was also Harley-Davidson® of Hong Kong’s immense honor to invite Hong Kong’s renowned composer, producer and designer, Mr. Mark Lui, to artistically collaborate with the brand by customizing a series of Harley-Davidson® motorcycles in 2016. As a Harley-Davidson®lover who has owned four Harley-Davidson® motorcycles since 1993, Mark deliberately created a special color theme for the Sportster® FORTY-EIGHT model to commemorate the grand opening of the new dealership in
Hong Kong.


Stylishly named as “Gold Mark”, Mark’s design concept “marks and celebrates the new beginning and milestone of Harley-Davidson®in Hong Kong,” the musician-designer remarked. “It’s all about Harley-Davidson® – it’s all about the spirit of this nostalgic brand, which is being innovative but at the same time keeping the strong heritage.”



Mark further explained his choice of the color gold – “I want to demonstrate the golden history of the Harley-Davidson® as a brand, as an innovator and as a culture and gold in Chinese tradition symbolizes good luck, happiness and wealth, which are my and all Harley-Davidson® lovers’ blessings to this new dealership, to this new chapter of Harley-Davidson® in Hong



Dark Custom, a new Quest of Freedom and Self-Expression

Harley-Davidson® of Hong Kong is bringing the Dark Custom movement to the town. The Harley-Davidson
Dark Custom movement strips a motorcycle to its mechanical essence and the motorcycling experience to its rebellious core – the quest for freedom and self-expression. Start with a dark canvas. Add horsepower and soul. Then make it your own.



For Model Year 2016, Harley-Davidson® asserts its Dark Custom leadership with the new Iron 883™, Forty-Eight®, and Harley-Davidson® Street™ motorcycles, hard-nosed machines that offer an authentic, affordable experience to a new generation of riders. Forged, pressed and machined to minimalist perfection, the Iron 883 and Forty-Eight models balance function with style
that can stand on its own or spark a fire of custom inspiration. Dark Custom with an urban gene, the nimble
Street™ 750 model rolls into a second season with customer-led updates, ready to master the global cityscape.



“With Dark Custom, we embrace the beauty of the basic motorcycle structure,” said Peter MacKenzie. “It’s about the beauty of the nuts and bolts, the steel and rubber and the heart of the machine, which is a Harley-Davidson® V-Twin engine. Dark Custom reaches back to our styling roots, but also invites the rider to move forward, to make the Dark Custom motorcycle his or her own with accessories, ingenuity or riding experiences.”



About Harley-Davidson® of Hong Kong, Aspiring Dealership

With a strong faith in the legendary brand of Harley-Davidson®, AWN Motors HK Limited as the new dealership in Hong Kong aims at offering the best-in-class after-sales services and original parts for owners to customize their motorcycles. Joining its team Harley-Davidson® of Hong Kong has recruited certified Harley Davidson Master Technicians from the United States and living in Hong Kong. Harley-Davidson® owners will benefit from their technical know-how backed by having a minimum of
5 years of factory technical training from Harley-Davidson®. Major customizations and services are to be conducted by these masterful technicians in the dealership workshop, as well as riding activities arranged by the dealership
to ensure optimum customer satisfaction.

AWN Motors HK Limited upholds the founding values of Harley-Davidson®, aspired to fulfill customers’ dreams in pursuing personal freedom and self-expression. Apart from delivering a complete, authentic Harley-Davidson® ownership experience to
customers, the dealership will also serve as a platform for local riders and enthusiasts to share their passion for riding together.



Cutting-edge Showroom, Harley-Davidson Lifestyle Concept Store in Chai Wan

Harley-Davidson® of Hong Kong proudly presents a brand-new lifestyle concept store in the eastern end of Hong Kong Island’s urban hub. Inviting Harley riders, customers and enthusiasts to an authentic and exclusive Harley-Davidson® experience, this chic showroom is an extension of its unique personality.
Located in Chai Wan, the size of this cutting-edge showroom is over 8,000 square feet, is the home of motorcycles sales, service, clothing and Harley-Davidson® related products, together with a mini café, aiming to offer a holistic experience of the celebration of individuality that Harley-Davidson® always values. Serving the finest selection of coffee around the world by Porch Coffee, the cozy café adds an extra layer of sensation to your Harley-Davidson® experience.
Situated in Eltee Building, 3 Ning Foo Street, Chai Wan, our lifestyle concept store is right next to the MTR station, easily accessible from any corner of Hong Kong. At the heart of a mosaic of industrial and residential areas, this spacious venue is
the perfect setting for vibrant spirits to enjoy themselves. Most importantly, the neighborhood is ideal for test rides for new and experienced riders alike.





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