The internationally renowned American Brand Harley-Davidson® has always aspired to create an impact within society and inspire the hearts of many. Harley-Davidson of Hong Kong held its first Charity Ride. A group of 60 Harley-Davidson motorcyclists departed from Po Leung Kuk headquarters in Causeway Bay and rode through the Southern district of Hong Kong, through the Kennedy Town waterfront and along the seafront towards the Eastern district of Hong Kong, and finally, finished in Stanley Plaza. In the spirit of raising awareness and donations for those in need, each Harley rider will donate at least $500 towards the Po Leung Kuk Charity.
Harley-Davidson® Motorcycle Exhibition
To celebrate Harley-Davidson® of Hong Kong’s first Charity Ride, a traditional American Festival was held in Stanley Plaza. The festival displayed a range of Harley-Davidson® motorcycles such as the newly released Sportster Roadster, Slim S, VROD and Street Glide. The festival also featured a life size (1:1 ratio) toy box containing a special edition Harley Davidson® Forty-Eight Motorcycle and a Harley x Gibson Guitar collaboration photo area. This allowed everyone a chance to take photos right next Harley-Davidson® motorcycle, together with a range of iconic Gibson Guitars. Furthermore, the festival did not only include an unforgettable rock performance hosted by the famous American Guitar brand Gibson Brands but also a performance by the local Hong Kong rising artist Jaymie Cheung. Hence creating an unforgettable rock n’ roll music filled atmosphere – the perfect ambiance for a day of celebrating, admiring and enjoying Harley-Davidson® motorcycles.
Special Edition Harley-Davidson® in celebration of the Hong Kong Rugby Football Club’s fundraising Ruck ‘N’ roll Charity Ball
In addition to the Charity Ride, Harley-Davidson will also sponsor and be involved in more formal events and celebrations. To celebrate the Hong Kong Rugby Union’s fundraising Rock ‘N’ roll Charity Ball, Harley-Davidson has sponsored a Calvin Poon custom designed, special edition Forty-Eight motorcycle to be auctioned off to the highest bidder at the Charity Ball. The donations received from the auction will go towards Po Leung Kuk’s charitable organizations that aim to help the disadvantaged of Hong Kong. The bold black color base of the bike body will be hand painted by the local artist Calvin Poon’s exquisite, daring brush strokes making this special edition Forty-Eight motorcycle a truly unique work of art. A striking feature of the graffiti painted on the vehicle body is a range of hidden phrases and expressions symbolizing the message of freedom of self-expression, solidarity and unity of kindness amongst the Hong Kong people.